To maintain eye contact with someone, you need to look at the lens of your camera. Maintaining eye contact with the individuals you're speaking to may seem obvious in a face-to-face setting, but in a video chat it can be quite a challenge. The most positive response from an audience came from when the person they were looking at was gazing directly into their camera. The photos used in the video conference study.
The study, titled Impression Formation From Video Conference Screenshots: The Role of Gaze, Camera Distance, and Angle, took those exact attributes into consideration: where one's eyes gaze during a video call, the distance they are from their camera, and even the camera angle, to determine which elicited the most comfortable response from viewers who were asked to rate images of webcam users for various attributes on a five-point scale. Well, it turns out what you should be doing is looking directly into your webcam.Ī new study by researchers at Stanford University and Sweden's University of Gothenburg looked into some best practices for video conferencing and livestreaming, assuming a user wants to seem likable and trustworthy (and who doesn't?). Should your eyes linger off-screen to avoid awkward eye contact? Should you be looking directly at your monitor so you can view the other person on the line? Exactly what you should be looking at is a bit of a mystery. Over the past few years, you've likely started taking meetings over Zoom or Google Hangouts, and you've probably noticed your eyes wandering around.
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